The brand concept is simple and straightforward, bringing the freshness of the coconut as the main feature. The ice cream shop serves the ice cream directly in the coconut shell, ensuring freshness and a tropical touch in every product.
striking and smooth typography, with rounded shapes that evoke the organic nature of the coconut itself and the fluid sensation of ice cream. The use of a cream color for the name reflects the coconut’s pulp, while the background image of green coconuts on a palm tree conveys freshness and naturalness.
The graphic design reflects the brand’s proposition: something natural, light, and simple, directly connecting the consumer to the product’s origin. The palm tree image and the visual choice evoke an immersive tropical experience, with a modern and inviting touch.