With architectural and minimalist shapes, a striking visual identity emerged that allows the viewer to quickly grasp the project's concept in an architectural and minimalist way.

From the beginning, I had a clear insight for Luan’s project: I saw an architectural opportunity to play with the letters “L” and “C.” I experimented with various combinations until I arrived at the final result. When I realized that the letters formed a structure that was not only readable but also resembled a pyramid, I knew the project was complete.

The colors were selected according to the client’s specifications in the briefing, and in my opinion, they couldn’t have been more fitting. The color choice perfectly complements the design, bringing cohesion and visual harmony to the project.