The project for the bakery 'O Pão' was developed with the primary mission of conveying clarity and simplicity through the brand, instantly captivating customers and making them eager to try it.

I aimed to create a visual identity that captured the essence of the product in a direct and impactful way, making ‘O Pão’ instantly recognizable and irresistible to the target audience. Just like the brand, the delivery and pickup website was designed to ensure that from the moment customers access the site until they complete their order, the journey is as intuitive and efficient as possible.